Picture © Jon Tyson
The September report begins with the strike of the unions representing writers and actors in the United States (US) and their demands for better compensation from streaming services, such as Netflix, Disney+, and an appropriate regulation of generative artificial intelligence (AI) securing intellectual property rights and social rights of writers and performers. The report also deals with the debates about a voluntary code of conduct for AI between the US and the European Union (EU), as well as discussions regarding the regulation of online platforms in India and Australia. In addition, the report emphasizes new partnerships and business plans, i.e., the partnership between YouTube and Universal Music toward AI, the new streaming service of RTL Deutschland, and the important increase of streaming services in the total TV usage in the US. Finally, the report turns to the struggle for subscribers and geographical expansion among streaming services, focusing on Spotify and TikTok.